Marketing News

Virtual Product Try-ons

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By: TOM BRANNA

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Perfect Corp. is working with 100% Pure Cosmetics to offer virtual in-app try-ons and livestream beauty broadcasts within the award-winning YouCam Makeup app. The partnership marks YouCam Makeup’s first dive into the natural beauty space. The virtual product integration will include 100 of the top SKUs from 100% Pure’s lineup (including lipsticks, eyeliners, eye shadows, and cheek colors), all which will be shoppable directly through the app. “We are excited to partner with 100% Pure and ex...

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